Privacy Policy
Privacy Policy
Last Updated: October 20, 2026
At Briluvia, we respect your privacy and are committed to handling personal information responsibly.
We believe that creating a comfortable home should begin with a shopping experience built on transparency, trust, and respect for our customers.
This Privacy Policy explains how CHENZHISHAN INC, operating under the Briluvia brand ("Briluvia," "we," "us," or "our"), may collect, use, disclose, retain, and otherwise process personal information when you visit our website, purchase our furniture, home furnishings, or related household products, communicate with us, or otherwise interact with our services.
This policy also explains the choices and rights you may have regarding your personal information.
Please read this Privacy Policy carefully.
1. Personal Information We Collect
The personal information we collect depends on how you interact with Briluvia and the services you use.
We may collect the following categories of information.
Contact Information
This may include:
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Name
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Email address
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Telephone number
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Billing address
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Shipping address
This information helps us communicate with customers, process orders, arrange furniture deliveries, and provide customer assistance.
Order and Transaction Information
This may include:
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Furniture and home furnishing products purchased
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Order numbers
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Order history
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Transaction information
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Selected product sizes, colors, finishes, and variations
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Shipping and delivery information
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Order tracking details
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Returns and refund information
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Customer-service records
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Product-related support requests
We may use this information to manage orders, coordinate fulfillment, provide delivery updates, and address product-related enquiries.
Payment Information
Payments may be processed by third-party payment processors and ecommerce service providers.
Depending on the payment method you choose, your payment information may be collected and processed directly by the applicable payment provider.
Briluvia may receive limited transaction and payment-related information necessary to confirm, process, manage, or support your order.
We do not require customers to send full payment-card information to our Customer Care team.
Customers should avoid sharing sensitive payment credentials through ordinary email or unsecured communication channels.
Account Information
If customer accounts are made available on our website, we may process information associated with your account, including:
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Login information
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Saved contact details
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Shopping preferences
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Saved addresses
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Order history
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Account activity
This information may help customers manage their shopping experience and access relevant order details.
Device and Usage Information
When you interact with our website, certain technical information may be collected automatically.
This may include:
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IP address
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Browser type
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Device type
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Operating system
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Referring website or URL
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Pages viewed
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Website interactions
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Approximate location derived from technical information
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Cookie identifiers
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Similar online or device identifiers
This information may help us understand website performance, maintain security, and improve the online shopping experience.
Communications
When you contact Briluvia, we may collect and retain information contained in your communication, together with information reasonably necessary to respond to your request.
This may include:
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Customer-service enquiries
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Order-related messages
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Furniture product questions
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Delivery enquiries
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Assembly or product-component questions
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Return and refund requests
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Privacy requests
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Other customer communications
Where relevant, customers may voluntarily provide photographs or descriptions of furniture products, packaging, damaged components, or delivery issues.
We may use this information to review and resolve the relevant enquiry.
2. How We Collect Personal Information
We may collect personal information:
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Directly from you
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Automatically when you interact with our website
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Through our ecommerce platform or website service providers
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From payment processors
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From shipping carriers
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From logistics and fulfillment providers
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From analytics providers
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From advertising and marketing providers
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From fraud-prevention and security providers
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From other service providers where permitted by applicable law
For example, when you place an order for furniture or home furnishings, we may receive information necessary to process your purchase, arrange delivery, and provide order-related support.
When you browse our website, certain technical information may be collected through cookies or similar technologies.
We seek to collect and process information for legitimate business purposes and in accordance with applicable privacy and data-protection requirements.
3. How We Use Personal Information
We may use personal information for purposes including:
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Processing and fulfilling furniture orders
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Processing payments
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Arranging shipping and delivery
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Providing order confirmations
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Providing shipment and tracking information
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Coordinating furniture delivery and fulfillment
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Processing returns and refunds
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Responding to customer enquiries
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Providing product and customer support
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Assisting with furniture-related questions, including assembly or missing components
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Maintaining customer accounts where available
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Operating and maintaining our website
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Improving our products, services, and customer experience
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Understanding how visitors use our website
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Personalizing shopping experiences where permitted
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Measuring website and marketing performance
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Detecting, investigating, and preventing fraudulent activity
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Protecting our customers, website, services, and business
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Sending marketing communications where permitted
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Managing promotions and customer relationships
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Complying with applicable legal, regulatory, tax, accounting, and contractual obligations
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Establishing, exercising, or defending legal claims
We may also use order and customer-service information to understand common questions about furniture dimensions, product specifications, delivery arrangements, and other aspects of the shopping experience.
Our goal is to use relevant information responsibly to provide a more reliable, convenient, and helpful service.
Where applicable law requires a legal basis for processing personal information, we process information only where an appropriate legal basis applies.
4. Ecommerce and Service Providers
We work with third-party service providers to operate our online furniture store and provide services to customers.
These providers may assist us with services such as:
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Website hosting
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Ecommerce functionality
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Checkout services
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Payment processing
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Order management
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Shipping and fulfillment
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Furniture transportation and delivery coordination
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Fraud prevention
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Security
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Analytics
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Marketing and advertising
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Customer support
For example, shipping and fulfillment providers may need certain customer information to prepare, transport, and deliver furniture products.
Payment service providers may process payment-related information necessary to complete transactions.
Customer-service providers may assist us in responding to enquiries about products, orders, shipping, returns, and refunds.
These service providers may process personal information in accordance with their own privacy policies and contractual obligations.
Some providers may process information in countries other than the country in which you live.
We encourage you to review the privacy notices of relevant third-party providers where appropriate.
5. Cookies and Similar Technologies
Briluvia and our service providers may use cookies, pixels, tags, local storage, and similar technologies when you interact with our website.
These technologies may be used to:
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Enable essential website functionality
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Maintain shopping-cart functionality
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Remember preferences
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Maintain user sessions
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Authenticate users where applicable
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Improve website security
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Prevent fraud
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Understand website usage
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Measure website performance
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Provide analytics
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Personalize content where permitted
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Measure advertising effectiveness
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Support marketing and advertising activities where permitted
For example, cookies may help our website remember products added to a shopping cart or maintain certain shopping preferences during a browsing session.
Analytics technologies may help us understand how visitors navigate our furniture collections and product pages.
Depending on your location and applicable law, you may be provided with options to manage certain non-essential cookies or similar technologies.
You may also be able to manage cookies through your browser settings.
Disabling certain cookies may affect the availability or functionality of some website features, including shopping-cart functions or saved preferences.
Where legally required, we will obtain appropriate consent before using non-essential cookies or similar technologies.
6. How We Disclose Personal Information
We may disclose personal information where reasonably necessary to operate Briluvia, fulfill customer orders, provide our services, protect our business, or comply with applicable law.
Recipients may include:
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Ecommerce platform providers
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Website hosting providers
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Payment processors
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Shipping carriers
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Logistics and fulfillment providers
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Furniture delivery service providers
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Customer-service providers
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Analytics providers
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Marketing and advertising providers
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Fraud-prevention providers
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Security providers
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IT and cloud-service providers
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Professional advisers
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Government agencies, courts, or regulatory authorities where required by law
We may also disclose information where reasonably necessary to:
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Comply with applicable laws or legal obligations
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Respond to lawful requests
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Investigate suspected fraud or misuse
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Enforce our terms, policies, or agreements
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Protect the rights, property, security, or safety of Briluvia, our customers, or others
For furniture orders, relevant delivery information may be shared with fulfillment partners or carriers to coordinate shipping and complete delivery.
The information shared may include customer names, delivery addresses, contact details, order information, and other details reasonably necessary to provide the requested service.
We aim to limit personal-information disclosures to what is reasonably necessary for the relevant purpose.
Any disclosures remain subject to applicable privacy and data-protection laws.
7. Advertising and Personalization
Where permitted by applicable law, we may work with advertising, analytics, or marketing providers to understand customer interests, measure advertising performance, improve marketing campaigns, and provide more relevant advertising.
For example, information about general website interactions or product interests may help us understand which furniture categories, home furnishing designs, or shopping experiences are most relevant to visitors.
Advertising and analytics technologies may use cookies, pixels, or similar identifiers where permitted.
Depending on your jurisdiction, certain advertising or data-sharing activities may be treated as "sale," "sharing," "targeted advertising," or similar activities under applicable privacy laws.
Where required by law, appropriate methods may be provided for exercising applicable opt-out rights.
Your available rights may vary depending on where you live.
We aim to conduct advertising and personalization activities responsibly and in accordance with applicable legal requirements.
8. Business Transactions
If Briluvia or CHENZHISHAN INC becomes involved in a merger, acquisition, financing, restructuring, sale of assets, reorganization, or similar business transaction, personal information may be transferred or disclosed as part of that transaction where permitted by applicable law.
Any such processing will remain subject to applicable legal requirements.
Where required, appropriate measures will be taken to protect personal information and communicate material changes affecting its handling.
9. International Data Transfers
Briluvia may serve customers internationally and may work with service providers located in different countries.
As a result, personal information may be transferred to, stored in, accessed from, or processed in countries outside the country or region in which you live.
This may occur when processing payments, fulfilling orders, arranging furniture shipments, providing customer support, or operating online services.
Privacy and data-protection laws may differ between jurisdictions.
Where required by applicable law, we take appropriate measures in connection with international transfers of personal information.
Such measures may include contractual safeguards or other legally recognized transfer mechanisms where applicable.
10. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy and to satisfy applicable business, contractual, legal, regulatory, tax, accounting, security, and operational requirements.
The length of time we retain particular information may depend on factors such as:
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The nature of the information
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The purpose for which it was collected
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The services provided to the customer
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Applicable legal requirements
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Recordkeeping and accounting obligations
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Whether the information is needed to resolve disputes
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Whether the information is needed to enforce agreements
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Security and fraud-prevention considerations
For example, certain order and transaction records may need to be retained for accounting, legal compliance, customer-service purposes, or resolving order-related disputes.
Customer-service correspondence relating to furniture deliveries, product issues, returns, or refunds may also be retained where reasonably necessary.
When personal information is no longer reasonably required, we may delete, anonymize, or otherwise handle it in accordance with applicable law.
11. Your Privacy Rights
Depending on where you live and the privacy laws that apply to you, you may have certain rights regarding your personal information.
These rights may include:
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Request access to certain personal information
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Request correction of inaccurate personal information
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Request deletion of certain personal information
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Request information about how your personal information is processed
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Obtain a portable copy of certain personal information
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Opt out of certain targeted advertising
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Opt out of certain sale or sharing of personal information
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Limit certain uses of sensitive personal information where applicable
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Withdraw consent where processing is based on consent and withdrawal is permitted
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Appeal certain decisions relating to privacy requests where applicable
These rights are not absolute and may be subject to exceptions, limitations, verification requirements, or other conditions under applicable law.
For example, certain transaction records may need to be retained where required for legal, tax, accounting, fraud-prevention, or contractual purposes.
We will review privacy-related requests in accordance with applicable legal requirements.
12. How to Exercise Your Privacy Rights
To submit a privacy-related request, please contact:
Please provide sufficient information for us to understand and process your request.
You may contact us regarding:
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Access to personal information
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Correction of inaccurate information
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Deletion requests
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Questions about information collection or use
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Marketing preferences
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Applicable advertising opt-out rights
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Other privacy-related concerns
We may request additional information where reasonably necessary to verify your identity, protect your information, or confirm that you are authorized to make the request.
Where permitted or required by applicable law, an authorized agent may be permitted to submit certain requests on your behalf.
We may require appropriate documentation or verification before processing such a request.
We will respond to valid privacy requests in accordance with applicable legal requirements.
We aim to make the privacy-request process clear, respectful, and accessible to our customers.
13. Marketing Communications
Where permitted by law, Briluvia may send you promotional or marketing communications.
These communications may include information about:
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Furniture collections
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New product arrivals
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Home furnishing products
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Special offers or promotions
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Product updates
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Other relevant store news
You may unsubscribe from promotional email communications at any time by using the unsubscribe link included in the relevant email or by contacting us.
Please note that even if you opt out of promotional communications, we may still send non-promotional communications reasonably necessary to administer your account, process your orders, provide customer support, or communicate important service-related information.
We aim to respect customer communication preferences and comply with applicable marketing and privacy laws.
14. Children's Privacy
Our website and services are intended for a general adult audience and are not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13 in a manner prohibited by applicable law.
Our furniture products and home furnishing services are marketed to customers making household purchasing decisions, rather than directly to children.
If you believe that a child has provided personal information to us inappropriately, please contact us at:
We will review the matter and take appropriate action where required by applicable law.
15. Security
We use reasonable administrative, organizational, and technical measures designed to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.
These measures may include appropriate operational procedures, access controls, service-provider safeguards, and security practices designed to support responsible information handling.
However, no website, electronic transmission, online service, storage system, or security method can be guaranteed to be completely secure.
Customers are also responsible for taking reasonable steps to protect their account credentials, devices, and personal information.
We encourage customers to use secure connections, protect account passwords, and avoid sharing sensitive information through unsecured communication methods.
If you believe that your interaction with us is no longer secure or that your account may have been compromised, please contact us.
We will review relevant security concerns and take appropriate steps in accordance with applicable law.
16. Third-Party Websites and Services
Our website may contain links to websites, applications, social-media platforms, payment services, or other services operated by third parties.
Briluvia does not control the privacy, security, content, or data-handling practices of independent third parties.
This Privacy Policy does not apply to third-party websites or services.
For example, external payment providers, delivery service websites, and social-media platforms may operate under their own privacy policies.
We encourage you to review the applicable privacy policies of third-party services before providing personal information to them.
Your use of those services may also be subject to their respective terms and conditions.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
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Our services
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Our business practices
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Our furniture and home furnishing operations
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Our technologies
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Our service providers
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Applicable laws or regulations
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Other operational or legal requirements
When we update this Privacy Policy, we will revise the "Last Updated" date displayed at the top of this page.
Where required by applicable law, we may provide additional notice of material changes.
We encourage you to review this Privacy Policy periodically to remain informed about how we handle personal information.
Any updates will be implemented in accordance with applicable privacy and consumer-protection requirements.
18. Contact Us
If you have questions about this Privacy Policy, your personal information, your privacy rights, or Briluvia's privacy practices, please contact us.
Briluvia Customer Care
Website
Customer Support Hours
Monday–Friday, 9:00 AM–6:00 PM Eastern Time (ET, UTC−5 / UTC−4 during Daylight Saving Time)
We aim to respond to privacy-related enquiries as quickly as reasonably possible.
Please provide a clear description of your question or request so our team can assist you appropriately.
Company Information
Brand Name
Briluvia
Company Name
CHENZHISHAN INC
Registered Address
1036 Ogden St
Denver, CO 80218
United States
Website
Customer Support Hours
Monday–Friday, 9:00 AM–6:00 PM Eastern Time (ET, UTC−5 / UTC−4 during Daylight Saving Time)
Briluvia
Thoughtful Furniture, Better Everyday Living.
Make Room for What Matters.